Consulting, Marketing, Web & Application Design
Every company, every industry has its own lingo, culture, and brand, but a lot of B2B companies don't recognize how truly unique they are and fail to capitalize on what makes them special. That's where we come in.
B2B marketing for industrial spaces comes with its own set of challenges—specialized needs, a focused audience, and high stakes. The relationships matter more, and the margin for error is smaller. The Customer Experience is everything, and we do it right. We consult and execute at every stage – research and strategy, multi-channel marketing campaigns, internal communications, organizational development, and UX/UI design for e-commerce, applications, and enterprise software.
Generative research is a process. It takes time, but it's worth it. At CCG, we're adept at finding efficiencies for any user experience. We start by speaking with stakeholders, subject matter experts, and end users – because we need to understand who we're designing for and what outcomes are desired. We test designs, iterate, launch, and then test again.
B2B digital marketing isn't about flooding people with generic equipment content – it's about transforming clicks into conversions. With data-driven strategies, we engage the right audience at the right time. From paid search to social media and programmatic display, we leverage intent signals to reach consumers when they're most likely to convert.
B2B software needs to work hard for its users. Efficiency is important, but at scale, it's vital. Whether it's an app or enterprise software, usability is non-negotiable. The goal is to make the software as intuitive and efficient as possible, so employees can perform at their best without friction. Why? A user experience that is rooted in research will save time, reduce burnout, and help employees serve your customers more effectively.
With decades of experience, we've seen it all – trucking, industrial products, airplane maintenance, and more. We understand the intricacies of B2B operations, from OSHAA compliance to sales training. In short, we have unmatched expertise across industries, helping businesses at every level – from executive leadership to organizational strategy, marketing, research programs, and beyond. We help you make informed, collaborative decisions that drive your business forward.
Services
Services
Our Work
GlobalHealth, a regional health insurance plan offering Medicare Advantage products in Oklahoma, came to CCG in need of a fresh approach. Despite their prior efforts and an ambitious lead generation plan, results had fallen short, leaving them with limited growth and an investment that didn't deliver. GlobalHealth turned to CCG to help achieve the impact they'd been striving for.