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Election Proof Your AEP Strategy
Navigating the Annual Enrollment Period (AEP) during an election season can be scary for Medicare marketers. As healthcare providers and insurers compete for mindshare and market share, beneficiaries often find themselves overwhelmed by uncertainty. The idea of exploring new coverage options can be intimidating, especially when combined with anxieties surrounding potential policy changes. Medicare marketers […]
The Power of Hypersegmentation & Personalization
In today’s digital landscape, ads are everywhere. Every scroll, click, swipe, and view is met with marketing messages, blurring the lines between engagement and oversaturation. Some researchers believe that the average person sees as many as 5,000 ads a day.1 You read that right – 5-0-0-0. That’s one ad every 17 seconds. It’s a reality […]
A New Age of New-to-Medicare Marketing
In a landscape marked by fierce competition and slow-climbing switching rates, N2M stands as the low-hanging fruit. But the traditional market entrant is changing. According to Deft Research, current economic conditions and the rising cost of living have led many beneficiaries to delay retirement until the age of 66 or 67 to max their social […]
Why is your N2M marketing missing the mark?
Feeling like your New-to-Medicare marketing campaign is stuck in neutral? If you’re not seeing the results you’re looking for, the reason could be that your messages are falling flat with the new age of Baby Boomers. When it comes to Boomers, it’s important to understand that there are two distinct groups – “Leading-Edge Boomers” and […]