Motion 75th Anniversary Campaign
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Motion Industries, a premier industrial solutions company with over 550 locations across North America, reached a remarkable milestone recently—its 75th anniversary. To celebrate this legacy, Motion challenged CCG to develop a brand campaign that not only honored its success but also captured the essence of what truly drives the company forward.
Design awards won for creative
Tradeshow materials designed
The Challenge
A Legacy of Service
After decades of service, Motion had built an impressive legacy—75 years of historical photos, advertisements, campaigns, and remarkable people. Yet, all of it sat collecting dust. The question remained: What enduring message had always defined Motion? We set out to uncover the true essence of what has propelled Motion forward, year after year. In the process, we discovered the answer was there all along—Motion has always been about its people.
The Solution
Celebrating the People Who Power Progress
CCG crafted a powerful brand campaign that not only celebrated Motion's history but also showcased the individuals whose expertise, dedication, and unique passions fuel the company's success.
With the inspiring message, “What makes us whole is what makes us Motion,” celebrated the personal and professional journeys of Motion's employees, recognizing them as the driving force behind the company's achievements.
The Results
Award Winning Creative Excellence
This campaign extended far beyond a single message. It came to life across posters, trade show artwork, digital campaigns, corporate communications, emails, and so much more, making a lasting impact both internally and externally.
Its reach and creativity were recognized at the highest level, earning Gold Medals in both the American Advertising Awards and the Davey Awards for creative excellence.