PDA Growth Strategy

Pediatric Dental Associates (PDA), serving Birmingham and the surrounding areas, faced stagnant growth due to a lack of a unified patient acquisition strategy. They turned to CCG for help. Our team dug deep into their business to create a comprehensive growth strategy—one designed to help them grow, and then some.

The Challenge

Understanding PDA's Growth Obstacles

PDA was in a growth phase, building and expanding its footprint to better serve the Birmingham and surrounding communities. But with that growth came challenges –

A lack of a unified marketing strategy
Growth plateaus at certain locations
Data that was underutilized or unclear in its purpose

They looked to CCG for support—to streamline their marketing efforts, break through growth plateaus, and drive smarter marketing decisions for sustainable growth.

The Transformation

Using Data Insights to Drive Strategic Change

To drive meaningful change for PDA, we began by analyzing year-over-year growth across each of their locations. This deep dive helped us pinpoint which locations were thriving and which had fallen short of their previous patient acquisition goals.

By comparing call volume to appointment volume, we uncovered key insights about their patient conversion funnel—spotlighting where opportunities were being missed. But understanding the data was just the first step; we dug deeper to explore not just the "what" but the "why." By looking at market trends and internal performance drivers, we identified what was fueling success in some locations and causing stagnation in others.

With these insights in hand, we used historical benchmarks to lay a solid foundation for the future. This helped us set clear, actionable goals for 2024. We paired these tailored goals with industry expertise to recommend marketing budgets and strategies designed to move the needle.

The Solution

Reimagining the User Experience

We used the approved marketing budget to create a full-funnel strategy targeting parents of prospective patients at every stage of their journey. The plan included daily optimizations to ensure every dollar works hard for PDA, along with a six-month reevaluation to assess close rates and cost-per-lead (CPL), ensuring we are tracking to the end-goal.

Our plan was designed to:

Drive strong new patient acquisition at each of their priority locations
Break through growth plateaus at locations struggling to meet their previous acquisition goals
Drive ongoing referrals from PDA to its sister orthodontics practices
Support physician outreach to drive patient referrals
Increase patient retention through repeat visits
Position as an ambassador to the local community

Our data-backed strategy was the foundation for long-term success designed to support growth and patient acquisition.