Legacy Cabinets
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Legacy Cabinets, a premier cabinet manufacturer, partnered with CCG to simplify their complex product line and improve their online user experience. Faced with an outdated website and a cluttered product catalog, Legacy sought a solution that would enhance navigation, simplify product discovery, and ultimately increase engagement and conversions. By streamlining the user journey and focusing on usability, CCG transformed their website into an intuitive, interactive experience for prospective customers.
The Challenge
Outdated Web Design and Frustrating User Experience Led to Low Engagement
Legacy's existing website was outdated and lacked the functionality to showcase their growing product range. As new styles and finishes were introduced, the site struggled with scalability. Users found it difficult to navigate the complex catalog, leading to frustration, high bounce rates, and missed opportunities.
The Transformation
Created Strategic Site Architecture and Intuitive Product Detail Pages
To address these issues, CCG began by prototyping several website designs, focusing on improving usability and streamlining product discovery. Different layouts and navigation structures were tested with real users to gather feedback and identify the most intuitive experience. We experimented with various ways to categorize products, ensuring the design allowed for quick and easy exploration.
“Legacy Cabinets partnered with CCG to simplify their complex product line and elevate their online user experience. By streamlining navigation and enhancing product discovery, we transformed their website, ultimately driving higher user satisfaction and engagement.”
The Solution
Reimagining the User Experience
CCG transformed the website with improved navigation and product accessibility. We restructured the site's product categories, organizing them into clear, digestible sections based on attributes like wood species, door styles, and finish options. This allowed users to quickly find the products they were looking for without unnecessary complexity.
We also integrated key tools to enhance the user experience. The budget calculator helped users to calculate their renovation budgets, while the visualizer allowed them to see how different cabinet styles and finishes would look in real-time, boosting engagement and aiding decision-making.
The Results
A Fully Responsive Website with Interactive Features for Better Engagement
The newly redesigned Legacy Cabinets website showcased their product range while providing a vastly improved, user-friendly experience. These enhancements led to higher engagement and satisfaction, with users spending more time on the site and interacting with the tools. As a result, Legacy's website became a more effective tool for product discovery, helping the company stand out in a competitive market and driving increased conversion rates.
