GlobalHealth AEP

GlobalHealth, a regional health insurance plan offering Medicare Advantage products in Oklahoma, came to CCG in need of a fresh approach. Despite their prior efforts and an ambitious lead generation plan, results had fallen short, leaving them with limited growth and an investment that didn't deliver. GlobalHealth turned to CCG to help achieve the impact they'd been striving for.

Lower acquisition costs

Enrollment growth

The Challenge

A Struggle with Lead Generation

Previous strategies had missed the mark, falling short of the aggressive lead generation needed to drive meaningful growth. This left GlobalHealth's team discouraged and their membership lagging behind expectations. Facing fierce competition, they needed a bold and effective strategy to reclaim their position in the market and get back in the game.

The Transformation

Revamping GlobalHealth's Strategy with Data-Driven, Targeted Campaigns

As we set out to develop a winning strategy for GlobalHealth, we were inspired by their fierce determination to succeed and their commitment to serving the seniors of Oklahoma. We rallied behind them, reshaping their approach to be more comprehensive, more data-driven and more targeted.

Our campaigns were powered by custom creative that authentically reflected the spirit of Oklahoma, delivering messaging tailored to resonate at every stage of AEP. From pre-heat to last chance, we ensured the timing and calls to action were perfectly aligned, guiding individuals through the process with relevance and precision.

To further personalize the brand and deepen equity in the GlobalHealth name, we introduced a spokesperson, creating a more relatable and memorable connection with the audience.

“We absolutely treasure our partnership with CCG. Every conversation we have is collaborative, insightful, and strategic. We are continually inspired by the boundless creativity and visionary concepts that emanate from their team.”

GlobalHealth

The Solution

Launching a Multi-Channel Approach

We quickly mobilized dedicated resources to ensure a smooth and impactful launch. With a refined omni-channel strategy, we tailored GlobalHealth's outreach to be more targeted and effective than ever before.

By optimizing a strategic mix of website enhancements, direct mail, video content, and digital marketing tactics, we ensured the messaging resonated with the right audience at every touchpoint.

A committed team—backed by years of experience—worked tirelessly behind the scenes, driving daily optimizations and implementing industry-leading best practices to continually refine the approach and maximize results.

The Results

55% Lower Acquisition Costs & 135% Enrollment Growth

The hard work paid off, and GlobalHealth's fortunes turned for the better. Our campaign resulted in a 55% reduction in cost to acquire, compared to their previous partner, and a 135% increase in enrollment applications year over year.

This successful AEP laid the foundation for years of continued partnership, establishing a proven track record of consistently meeting and exceeding lead goals.