Tag: cohorts
The Power of Hypersegmentation & Personalization
In today’s digital landscape, ads are everywhere. Every scroll, click, swipe, and view is met with marketing messages, blurring the lines between engagement and oversaturation. Some researchers believe that the average person sees as many as 5,000 ads a day.1 You read that right – 5-0-0-0. That’s one ad every 17 seconds. It’s a reality […]